Tuesday, October 18, 2016

50 B2B Marketing Influencers Speaking at #MPB2B 2016

b2b marketing influencers


First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team!


Time flies when you're working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees.


There are a very small number of industry conferences that I look forward to attending year after year and the B2B Forum is at the top of that list. Many other B2B marketing practitioners and leaders that feel the same way and that's why the content is so good year after year. MarketingProfs has built something solid both in terms of the event and the community.


Being a part of that community is a special thing and it's a joy to connect, collaborate and participate with so many top notch marketers. My participation with this year's event has touched on several levels ranging from Ashley and Tom from my team helping with some event promotions and Ann's opening keynote to my presentation on activating B2B influencers and tools.


Speaking of influencers, below is a list of 50 speakers that are sure to influence your knowledge about B2B marketing this week at the B2B Forum in Boston.


As always, lists are great to be on, but can't include everyone. The ranking of this list is powered for the most part by Traackr, the influencer relationship management platform that we work with. The specific topic we sorted by was of course, “B2B marketing” and we just had to start it off with the queen bee of B2B, Ann Handley herself.


Ann Handley @marketingprofs

Chief Content Officer, MarketingProfs


Michael Brenner @brennermichael

CEO, Marketing Insider Group


Douglas Burdett @MarketingBook

Principal, Artillery Marketing


Lee Odden @leeodden

CEO, TopRank Marketing


Margaret Molloy @MargaretMolloy

Global CMO & Head of Business Development, Siegel+Gale


Matt Heinz @HeinzMarketing

President & Founder, Heinz Marketing


Doug Kessler @dougkessler

Creative Director & Co-Founder, Velocity Partners


Joe Pulizzi @joepulizzi

Founder, Content Marketing Institute


Jon Miller @jonmiller

CEO and Co-Founder, Engagio


Jason Miller @JasonMillerCA

Senior Manager – Global Content Marketing, LinkedIn


Carlos Hidalgo @cahidalgo

CEO & Principal, ANNUITAS


Ardath Albee @ardath421

CEO & B2B Marketing Strategist, Marketing Interactions


Jeffrey L. Cohen @jeffreylcohen

Director, Content Strategy at Oracle Marketing Cloud


Carlos Gil @CarlosGil83

Global Head of Social Media, BMC Software


Scott Brinker @chiefmartec

President, ion interactive, inc.


Mitch Joel @mitchjoel

President, Mirum Agency


Heidi Cohen @heidicohen

Chief Content Officer, Actionable Marketing Guide


Lauren Goldstein @laurenondemand

VP Strategy & Partnerships, Babcock & Jenkins


Christopher Penn @cspenn

Vice President of Marketing Technology, SHIFT Communications


Samantha Stone @samanthastone

Founder & CMO, The Marketing Advisory Network


Andy Crestodina @crestodina

Strategic Director, Orbit Media Studios, Inc.


Stephan Hovnanian @stephanhov

Content Solutions Architect, Bambu (by Sprout Social)


Jeremy Miller @StickyBranding

Brand Builder, Sticky Branding


Larry Kim @larrykim

Founder & CTO, WordStream, Inc


Steve Garfield @stevegarfield

Investor, Writer, Humorist


Jay Acunzo @jayacunzo

VP of Platform, NextView Ventures


Doug Bewsher @Dougino

CEO, Leadspace


Nick Westergaard @nickwestergaard

Chief Brand Strategist, Brand Driven Digital


Andrew Moravick @Amoravick

Senior Research Associate, Marketing Effectiveness & Strategy, Aberdeen Group


Scott Monty @scottmonty

CEO, Co-Managing Partner, Brain+Trust Partners


John Foley @johnfoleyjr

CEO/CMO, interlinkOne/Grow Socially


Andrea Vahl @andreavahl

Social Media Consultant and Speaker, Social Media Consultant


Amanda Nelson @amandalnelson

Senior Manager AppExchange Content & Community, Salesforce


Andrew Davis @drewdavishere

CEO, Monumental Shift


Tom Webster @webby2001

Vice President, Strategy and Marketing, Edison Research


Tamsen Webster @tamadear

Founder and CEO Strategic Speaking


Yoav Schwartz @yostar

Co-Founder, Uberflip


Paul Roetzer @paulroetzer

Founder and CEO, PR 20/20


Bob Ruffolo @BobRuffolo

Founder and CEO, IMPACT Branding & Design LLC


Jim Beretta @beretta

President, Customer Attraction Marketing Consulting


Dean Shaw @deanshaw

Global Chat Program Manager, SAS Institute


Marcus Sheridan @TheSalesLion

President, The Sales Lion


Oli Gardner @oligardner

Co-Founder, Unbounce


Sarah Lewis @sarahelizalewis

Assistant Professor, Harvard University & Author of The Rise


Michael Wesch @mwesch

University Distinguished Teaching Scholar/Associate Professor of Anthropology, Kansas State University


Erica McGillivray @emcgillivray

Senior Community Manager, Moz


Shane Snow @shanesnow

Chief Creative Officer and Co-Founder, Contently


Janet Driscoll-Miller @janetdmiller

President, Marketing Mojo


Chris Moody @cnmoody

Content Marketing Leader, GE Digital


Kristen Craft @thecrafty

Director of Business Development, Wistia


Thank you to all of the speakers who will be sharing their knowledge this week and especially to the team at MarketingProfs from Rob Zaleski to Ann Handley herself for creating such an amazing conference experience to look forward to. I know Ashley Zeckman, Caitlin Burgess and Leila De La Fuente from my team are looking forward to it!


There will be plenty of Tweeting from @toprank @azeckman @caitlinmburgess and @Leiladlf as well as liveblogging of the conference here on TopRank's Online Marketing Blog. Be sure to check back for updates.




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