One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego.
Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.
At the center of the conference is the program featuring big name speakers like Gary Vaynerchuck, Guy Kawasaki and Mari Smith. There are over 100 speakers in all that will be giving presentations and imparting their knowledge.
With such a concentration of authority, expertise and industry influence, I wanted to see who the most influential speakers are, relative to “social media”. The influence of a speaker affects who follows who and can guide which presentations to attend.
To create the list, we identified the speakers thanks to SME and imported them into the Traackr influencer marketing platform (client). The result is the following list sorted by:
- Relevance (to “social media”)
- Resonance (network impact/engagement)
- Reach (network size)
Before too many people get excited and think this is a list of people with the biggest networks, or the people who are generally most influential, I will clarify: this is a list of speakers at SMMW16 that are most influential online about “social media” and “social media marketing” based on their content, how their networks engage with them and reach. The combination of those factors determine the ranking.
I think the list is a great mix and representation of the voices on social media topics. I can't wait to see their presentations!
Kim Garst @kimgarst
Best Selling Author, Twitter Expert, Keynote Speaker, Brand Influencer – Boom! Social
Presenting: Everything You Need To Know To Get Started on Periscope
and Live Video: Why the Future of Marketing Is Going Live
Donna Moritz @sociallysorted
Social Media Strategist, Trainer, & Visual Specialist, Speaker – Socially Sorted
Presenting: 5 Ways to Use Visual Content to Drive Traffic, Shares, and Sales
Ian Anderson Gray @iagdotme
Co-founder, Digital Marketer, Social Tools Strategist & Web Developer – Select Performers Internet Solutions
Presenting: 10 Tools & Techniques to Boost your Twitter Productivity & Success
Neal Schaffer @NealSchaffer
Social Media Keynote Speaker, CEO – Maximize Your Social
Presenting: How to Unleash Twitter's Marketing Power: 5 Insider Tips
Ian Cleary @iancleary
CEO – RazorSocial
Presenting: 9 Essential Tools for Every Social Media Marketer's Toolbox
Peggy Fitzpatrick @PegFitzpatrick
Director of social media marketing and content strategy – Guy Kawasaki
Presenting: How to Make Your Images Stand Out on Instagram
Martin Shervington @martinsherv
Writer and founder of PlusYourBusiness.com
Presenting: How to Use Google+ Collections to Serve Highly Targeted Content
and How to Manage Your Online Review Presence to Grow Your Business
Jeff Sieh @jeffsieh
Pinterest Manager – Social Media Examiner
Presenting: Re-purposing With Results: 5 Ways To Share Your Content On Pinterest
Brian Fanzo @isocialfanz
Chief Social Media Officer – MyChannel Inc
Presenting: How to Know if Your Business Should Get Into Live Video
Gary Vaynerchuk @garyvee
CEO – VaynerMedia
Presenting: Testing, Hustling and Outrageous Transparency in the Digital Age
Melonie Dodaro @MelonieDodaro
CEO, Social Media Strategist, LinkedIn Expert, Social Selling Speaker & Trainer – Top Dog Social Media
Presenting: How to Use LinkedIn Publisher to Build Trust and Establish Your Authority
Vincenzo M. Landino @vincenzolandino
Creative Director – Fifty 2 Creative
Presenting: How Brands Are Telling Stories on Periscope
Rebekah Radice @rebekahradice
Chief Marketing Officer – Post Planner
Presenting: How to Create an Unforgettable Brand Through Visual Marketing
Mark Schaefer @markwschaefer
Executive Director – Schaefer Marketing Solutions
Presenting: Breakthrough Growth Ideas: How Marketers Can Truly Fly
Jay Baer @jaybaer
Author of Hug Your Haters, President – Convince & Convert
Presenting: How Big Brands Are Using Social Influencers to Gain Massive Reach
Michael Stelzner @mike_stelzner
CEO and Founder – Social Media Examiner
Presenting: Social Media Marketing in 2016: What the Newest Research Reveals
and Is There A Future For Content Marketing?
Juntae DeLane @juntaedelane
Digital Brand Manager – University of Southern California
Presenting: Twitter Marketing: How Big Brands Get Ever Bigger Results
Carlos Gil @CarlosGil83
Head of Global Social Media – BMC Software
Presenting: Snapchat Marketing: How Businesses are Connecting With Millennials
Madalyn Sklar @madalynsklar
Twitter Marketing Coach/Consultant, Blogger, Podcaster – MadalynSklar.com
Presenting: How to Use Twitter Cards to Massively Grow Your Audience
Guy Kawasaki @GuyKawasaki
Chief Evangelist – Canva
Presenting: How to Perfect Your Personal Marketing
John Lee Dumas @johnleedumas
Host of the EOFire Podcast, Entrepreneurship Podcasting & Podcast Training – EOFire.com
Presenting: How to Grow Your Authority, Audience and Email List With Podcasting
Martin Jones @martinjonesaz
Sr. Marketing Manager, Social Media & Content Marketing – Cox Communications
Presenting: How Big Brands Are Using Social Influencers to Gain Massive Reach
Bernie Borges @bernieborges
Executive Producer: Social Business Engine, Find and Convert
Presenting: How to Organize Cross Functional Marketing Across the Business
Darren Rowse @problogger
Speaker, Author, Blogger, Podcaster & Founder – ProBlogger, Problogger Events & @DigitalPS
Presenting: How to Turn Casual Readers Into a Loyal Community
Jenn Herman @jenns_trends
Social Media Consultant & Trainer – Jenn's Trends
Presenting: How to Run a Contest Effectively on Instagram to Grow Your Audience
Christian Karasiewicz @ckroks
Social Business Manager – IBM
Presenting: How to Use Facebook Notes and Facebook Instant Articles
Mari Smith @marismith
Facebook “Boost Your Business” 2015 National Tour Presenter & Facebook Small Business Training – MariSmith.com
Presenting: How Companies Are Succeeding With Facebook: 7 Power Tips
Steve Dotto @dottotech
Host/Executive Producer – Dotto Tech
Presenting: How to Use YouTube to Grow Your Email List
Andrea Vahl @andreavahl
Social Media Coach, Strategist, and Speaker – AndreaVahl.com
Presenting: Getting Started With Facebook Ads
Joel Comm @joelcomm
Internet Marketer, International Keynote Conference Speaker – Joel Comm, Inc.
Presenting: Live Video: Why the Future of Marketing Is Going Live
Dan Gingiss @dgingiss
Head of Digital Marketing – Humana
Presenting: How to Create a World-Class Social Care Program: 8 Building Blocks
and How Businesses are Building World Class Customer Services
Lee Odden @leeodden
CEO – TopRank Marketing
Presenting: Panel: How to Get the Most Out of Your Social Media Agency
and Influencer Playbook: How to Identify, Qualify & Recruit Effective Influencers
Jessica Mack @js_mack
Blogger – Brown Paper Bunny
Presenting: How Businesses are Building World Class Customer Service
Tyler Anderson @tylerjanderson
CEO / Founder – Casual Fridays, Inc.
Presenting: Panel: How to Get the Most Out of Your Social Media Agency
Brian Carter @briancarter
CEO / Digital Marketing Consultant – The Carter Group (TCG)
Presenting: Twitter Marketing: How Big Brands Get Ever Bigger Results
Dorie Clark @dorieclark
Marketing Strategist & Speaker, Duke Fuqua Professor, Author of Stand Out & Reinventing You
Presenting: How to Establish Yourself as a Thought Leader
Mitch Joel @mitchjoel
President – Mirum Agency
Presenting: Panel: How to Get the Most Out of Your Social Media Agency
Bryan Kramer @bryankramer
International Keynote Speaker, Emcee and Event Host, President & CEO – PureMatter
Presenting: Employee Advocacy: How to Engage Your Workforce on Social Media
and How to Get People to Consume Your Content In a Noisy World
Christopher Penn @cspenn
Vice President of Marketing Technology – SHIFT Communications
Presenting: How to Create an Analytics Dashboard for Real World Marketing Problems
Joe Pulizzi @joepulizzi
Founder – Content Marketing Institute
Presenting: Content Marketing for Small Businesses: 6 Steps
Stephanie Sammons @stephsammons
CEO – Stephanie Sammons Inc.
Presenting: 9 Advanced LinkedIn Profile Tactics to Boost Your Visibility and Grow Your Influence
Azure Collier @azurecollier
Social Media Marketing and Community Manager – Constant Contact
Presenting: How Brands are Optimizing Their Pinterest Marketing
Dave Peck @davepeck
Global Head of Digital & Social Media Marketing – PayPal
Presenting: How Leading Brands Get Gigantic Results with Facebook
Sue Beth Zimmerman @suebzimmerman
Online Business & Instagram Expert, Creator of Insta-Results – Sue B Zimmerman Enterprise
Presenting: How to Use Instagram's Direct Message Feature
and How Brands Use Instagram to Tell Visual Compelling Stories
Paul Colligan @colligan
Director Of Content Marketing – Instant Customer
Presenting:
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